Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website.
In the past, many used “off-page SEO” and “link building” interchangeably, but in reality, there are many off-page SEO tactics you can use, including:
These tactics help both search engines and users better understand your website and increase your site’s authority, trust, and relevance.
Think of it like this:
Think about off-page SEO as building your site’s domain authority. Without this, your site might struggle to outrank websites with higher authority.
Higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant, and trustworthy.
You want to signal that many people trust, share, and reference your site to search engines. Links are one way to show that, but you can’t focus on link building alone. There are many other off-page SEO techniques you can use—let’s take a look at a few.
Let’s take a look at 13 different off-page tactics you can use to grow authority and organic search traffic: